Boost Your Sales With a Call To Action
You may have heard the phrase “call to action” when it comes to posting content on social media. This is not something that is strictly for big businesses–everyone who posts content should include a call to action in their posts. A call to action, or a CTA, is a suggestion that you make to your fans to try and increase engagement, conversion, or sales. Including a call to action is a very important step when you’re posting content on social media — it directs your traffic within your content streams rather than allowing fans to leave.
What Call to Action Should I Use?
Determining your call to action is a simple, but crucial thing to consider when you’re posting content on social media. The type of CTA you choose depends on the platform you are using — for example, you will want to use a different call to action on Instagram than you would on your FanCentro Feed. Think of a call to action as a map that you hand your fans that will direct them where you would like them to go next.
Have you posted a brand new clip or something amazing to your Feed? Make sure your fans know it by the strength of your call to action.
We’ve generated a list of some basic calls to action that you can refer to when posting your content. These CTA’s are a great way to increase your engagement, which leads to more sales, so keep this important step in mind! The call to action should be included at the bottom of the text you are posting with your photo or video — you want the last thing your fans see to be suggestions on what to do next!
Calls To Action For Every Platform
- Double tap if you…
- Save this post…
- Tell me how you…
- Watch my story for…
- Send me a DM if you…
- Grab this freebie by…
- Would you rather…
- Giveaway time! Enter to win…
- Tag a friend who…
- Tell me what you do when…
- I need help! What’s your advice on…
- Tell me about your…
- Click the link in my bio for…
- Check out my blog (or Feed, or Clips) for…
- Find me on…
Including a call to action in your post invites your fans deeper into your world, and will only improve your chances of making a sale. A call to action can also work in DMs!
- Send me a tip for…
- Unlock this post to…
- Head over to my Feed to find…
- Check out my new clip…
- DM me for…
CTAs as a Sign-Off
It’s helpful to think of a call to action as a sign off to your post, so you want it to be intriguing enough for your fans to investigate further. A simple prompt to answer a question or leave feedback can improve your engagement, even if only a portion of your followers actually follow through with the CTA.
The bottom line? A call to action is a very minor move that can bring you major results! Whenever you post on social media, don’t forget to leave your fans a clue about where to go next!
