How a Blog Can Help Drive Your Brand
You may think of blogging as more of a pastime than a serious business tool, but the truth is, blogging on the regular can help drive traffic to your content, improve your Google ranking, and help you make more money overall.
How? It’s easy! Let’s take a look at all the ways a blog can help you make more money as an influencer.
Get Your Foot in the Door
When you’re just starting out, you may think that hitting up all the usual social media channels is the best way to go. While that’s a great kickoff strategy, you might not consider how much power keeping an active blog has in bringing traffic to your brand. A blog can not only serve as a hub for your links, giving fans easy access to your content, it’s also a great way to showcase your personality, engage with your audience, and improve your SEO ranking on Google.
Think about it: when you choose your stage name, you want your content to be the first thing that pops up in a search engine. When you keep a blog you can ensure that your post includes keywords that will be found by people looking for content like yours. A post every few days will ensure that your ranking stays high and people will be able to find you.
Establish Your Brand
A blog is a great way to display your brand. Not only can you choose an aesthetic that fits the feel of your brand, promoting continuity, you can also share information about what fans can expect from your content and what kind of influencer you are. If you’ve got a niche, writing about it will also help pull traffic to your content.
A blog is also an excellent tool for conversion, because it gives people an opportunity to get to know the ‘real’ you. Showcase your personality, talk about your likes and dislikes, show off your pets, and give your fans the chance to gel with your personality. If they like who you are as a person, fans are much more likely to subscribe to your content.
Can’t Write? Try a Vlog!
A video blog is a great way to gain the benefits of a blog without tapping away at your keyboard. A lot of people aren’t comfortable with their writing skills, but they feel great in front of a camera. If that’s you, then go for it! Make your vlog a SFW space where fans can tune in to find out what’s new with you. It’s fast, entertaining, and a great way to get closer to your fanbase.
Recycle Your Content
Blogging is also a great opportunity to recycle your content. Because you can create text posts on your FanCentro Feed, re-posting your blog post (or even an excerpt) is the perfect way to both boost your blog and get more subscribers for your Feed. You can opt to make it public, so people who visit your profile will have a chance to get to know you better, or subscriber-only (for more exclusive content).
It’s Therapeutic (Really!)
Having a safe space to write (or record) at the end of a stressful day can help ease tension and wipe the day’s slate clean. Therapists recommend journaling as a form of stress-reduction, and blogging can give you the same benefits. You don’t have to spill your guts to your fanbase (in fact, you probably shouldn’t), but mild venting about things that are bothering you, talking about your feelings, or even sharing exciting news can help reduce anxiety and make you happier overall.
Sites like Wix and WordPress can help you build a blog that will bring more traffic to your FanCentro page and you can link it right on your profile! Blogging for an hour or so a week is enough to get those keywords in, put your name out there, and start making more sales!